We begin with a discovery session to unpack your goals, margins, sales cycle, and audience habits. From there we audit your current data—CRM, web analytics, past campaigns—and benchmark against category norms. Using a weighted scorecard (reach, cost-per-acquisition potential, creative fit, and audience intent), we rank each channel. The short-list is then stress-tested with a micro-budget pilot so we can validate assumptions before we scale. This way, every euro we recommend is justified by evidence, not opinion.

Maxim Malko
CEO "B2B Panda"

In most B2B and B2C engagements we see traction—meaning statistically significant lifts in traffic or lead volume—within the first 6-8 weeks. Revenue impact typically follows in months three to six, once creative and targeting are fully optimized. That said, results hinge on factors like sales cycle length, offer competitiveness, and ad spend consistency. We set up leading indicators (CTR, cost-per-lead, landing-page CVR) that we review with you weekly so you’re never guessing where we stand relative to the end goal.

Gleb Tsagoiko
Growth Strategist "B2B Panda"

We start with data-backed personas built from your first-party analytics and qualitative interviews—then layer on third-party psychographic tools to uncover motivations, not just demographics. From there our strategists craft a “message map” that aligns each persona’s pain points with distinct value propositions. In creative workshops we translate those insights into concept boards and copy hooks, pressure-testing them with social-listening data and small-format A/B ads. Only the top-performing variants graduate to full-funnel assets (video, display, native). Finally, we keep a feedback loop open with real-time performance dashboards so the creative team can iterate weekly, ensuring the work stays relevant as audience sentiment shifts.

Maxim Malko
CEO "B2B Panda"